FAIR NUF:
Creating my Identity

Perhaps the most important project I’ve undertaken: my own branding. Realistically, I’ve been doing this for years. Playing with how I want to be seen & how I want to present myself in the world of art, design, & photography. Here I put together the many stages of my own personal design, and where I landed with FAIR NUF.
~ Jesse

Early versions of my personal brand, before I landed on not using my name as part of my brand.

and then I landed on it.

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Saint Tattoo